We get a lot of questions about servicing your car at AutoNetTV. One that we get asked the most is: Do you have to take your car to the nearest Pewaukee dealer for service and repair? We’ve all asked ourselves that at one time or another. Of course, any new car dealer in Pewaukee would like to have your service business, but there are a lot of reasons to turn to the automotive aftermarket for routine maintenance services as well as repairs.
First, let’s get some terms straight. New car dealers and manufacturers are referred to as Original Equipment – or OE providers. Everybody else is in the automotive Aftermarket. That includes auto parts stores, quick lubes, tire and service, and repair centers.
It’s important to know how the automotive industry works. Most car manufacturers don’t actually make their own parts and none of them make all of the parts they use. Instead, there are over 5,000 manufacturers that make the parts used to build new cars as well as to repair used cars.
We get a little steamed when a new car dealer pushes the myth that you need to go to them to get “genuine parts”. The fact is that your independent service center (Nelsons Automotive of Pewaukee) can install the exact same original equipment parts from the same parts manufacturer that supplies the dealer.
One of the advantages of the aftermarket is that they’re free to innovate and improve. The aftermarket is quick to step in and fix design problems in Original Equipment parts. They’re also able to improve on reliability and performance.
When you use your independent aftermarket service center you’ll get parts that meet or exceed manufacturers’ specifications. You‘ll also have the freedom to choose replacement parts that meet your budget, improve performance or are the same as what the factory uses.
This freedom of choice is protected by law. You’re not required to use the dealership for service or to use the manufacturer’s brand of parts or fluids in order to maintain your vehicle warranty. Your local service center knows what products are recommended for your vehicle and can help keep you safely and economically on the road.
It’s like when you go to the hairdresser. They have a wide range of products you can choose from. You can buy something that’s less expensive when your budget’s tight, or kick it up a notch if you want. That’s the freedom of choice you get in the Pewaukee, WI automotive aftermarket.
Some new car dealerships lead you to believe that only their technicians are able to properly service or repair your make of vehicle. That may be true if you drive a Ferrari, but for the rest of us, the training our local Pewaukee, WI technicians receive is transferable to our cars.
Your Pewaukee, WI service center invests heavily in training its technicians and in making sure that they have all of the high tech diagnostic and service equipment to take good care of you. Hey, we live in the information age – aftermarket service centers have access to the latest specifications, problem reports and repair solutions for your vehicle.
Like your hairdresser – she probably knows you. She knows your personality, all about your family, and maybe even a few secrets. Your Pewaukee, WI automotive technician should also know you, and your car. You can’t underestimate the value of that relationship.
Your vehicles are a big investment and you rely on them so much. You have to have someone you can trust to take care of you. Nelsons Automotive of Pewaukee can get the right parts, has the training to fix your vehicle and has a very strong commitment to your satisfaction. And for most of us, they’re more conveniently located and can usually perform maintenance services with less wait and hassle.
Now if your car needs a repair that’s covered under its new vehicle warranty, you’ll want to visit the dealership. But for everything else, consider your local aftermarket service center. Options, freedom, convenience – and with labor rates that are nearly 20% lower than the dealership – why go anywhere else?