Do you ever shop for shoes in one of our Brookfield area shoe stores?
When buying a running shoe, is quality important?
Does durability matter as long as the shoes look fabulous?
Would you rather have one pair of long lasting shoes or two pair of lower quality shoes at the same price?

Is the warranty important when buying tires?

When you choose new tires in Pewaukee, what’s the most important factor for you?

Give us a call at Nelsons Automotive of Pewaukee at 262-691-7113 for tire recommendations.

You know, buying tires in Pewaukee is a big deal. It’s a big ticket item so you know you’ll be spending a lot. You’re not only concerned about the price, but you want to know that it’ll be a long time before you need to buy new tires again.

And of course there’s the safety aspect as well. The tires do a lot of work – they carry the weight of the vehicle and you and your passengers. They need to be up to the task. You want to be sure they hold the road and provide good traction. If you carry heavy loads or tow a trailer, the tires need a high load rating to be up for the job.

As a tire professional, I think it’s important that people understand the effect of price on a tire’s performance and durability. When I was a kid, my dad had a saying. He said, “Pay twice as much and buy half as many”.

Dad applied that to a lot of things. He thought that one high quality suit would last longer and look better than two cheap suits. The saying really seems to hold true when it comes to shoes and boots, too.

I buy high-quality work shoes because I spend a lot of time on my feet. They’re more comfortable, have important safety features like steel toes and non-slip soles – and they last at least twice as long as cheap shoes. I feel I get very good value for my money.

I apply the same thinking to tires. The major tire brands that you’re familiar with are known as Tier 1 tires. These tires are well-engineered and very high quality. Comparable tires are usually in the same price range from brand to brand.

Stepping down in price you come to private label tires. Some large tire store chains carry tires with the chain’s own brand. It’s important to know that most private label tires are built by the same Tier 1 brands that you are familiar with – so they are a quality product. You can ask your tire professional who makes their private brand.

The lowest priced tires on the market are Tier 3 tires. These tend to be imported from China or South America. Since you get what you pay for, you can’t expect a Tier 3 tire to deliver the same performance and durability as the others.

So let’s say you need new tires. You’ve determined the features you need. So you have several options, including price options. Now, you’ve probably heard the term ‘it’s a 40 thousand mile tire’ or ‘it’s a 60 thousand mile tire’. Simply put, the manufacturer warrantees the tire for ‘X’ number of miles. If that’s important to you, look for the warranty.

What’s the difference in the tires with higher mileage warranties? It’s the rubber compounds and the amount of tread material. As you might expect, you’ll pay more for the longer-lasting tire.

Now the cheapest tires you can find won’t have a manufacturer’s mileage warranty or if it does, it’ll be relatively low. That brings us back to dad’s saying; if you buy the cheapest Tier 3 tire you can, you will likely go through two sets in the time it would take to wear out one set of good quality tires. And the good tires won’t cost twice as much, so you’ll end up paying more per mile driven with the cheap tires.

Hey, I realize that sometimes the budget will only allow for a Tier 3 tire. I make them available for my customers who need them because I would rather see them driving with safe, new tires than pushing their old tires beyond their safety limits. But I always counsel my customers to buy as much tire as they can afford, because it will be much less expensive in the long run.

Your tires are the only part of your vehicle that touch the road. You’re only as safe as your tires are well built.

Buy value – not price.

All new passenger vehicles on our Pewaukee WI roads now have tire pressure monitoring systems – TPMS for short. They are designed to alert you if your tires are under inflated. Since they are fairly new, a lot of people have questions about TPMS.

First off, the most important thing is that you still need to check your tire pressure every week – or at least every time you gas up. The TPMS system alert comes in when your tire is twenty percent below the factory recommendation. So if the recommended pressure is thirty five pounds per square inch, the TPMS warning won’t come on until the pressure is at twenty eight pounds. That’s significantly under-inflated. Enough to raise safety concerns.

The worst is tire failure. A severely under inflated tire can overheat and fail. Also, handling degrades to the point that you may not be able to steer out of trouble. Also under-inflated tires wear out faster and they waste fuel. So it’s costly to not stay on top of proper inflation.

What’s the practical value of the TPMS system? Well, it’s twofold. First, it can alert you when your tire is losing pressure due to a puncture or a bent rim. That’s an important warning that you might not have gotten until next time you gassed up.

The second is that we all occasionally forget to check our tire pressure. So it’s a failsafe system to let you know there’s a problem brewing.

Other things can cause your TPMS system to go off. The system also monitors itself. The sensors that are mounted in the wheels have little batteries that send a signal to the monitor. The batteries go dead over time and the TPMS system will let you know. And the sensors could break. Also road salt from our Pewaukee WI roads can ruin them.

There’s also a hassle factor that your Pewaukee WI tire center has to contend with. For example, when you have your tires rotated in Pewaukee, the TPMS system has to be re-calibrated so that it knows which tire is on which corner of the car. Same is true for when you have new tires or winter tires installed. Flat repairs, as well.

That takes extra time. And it requires the right equipment and training. Special – and expensive – tire change machines need to be used with some sensors. It’s all complicated by the fact that there are a number of different TPMS systems in use so the tire professionals at Nelsons Automotive of Pewaukee need equipment and training for each kind. Tire centers have had to raise the price of some of these basic services to offset their increased costs.

Also if you add custom wheels on your Sedan, you need to put in new TPMS sensors if your originals won’t work on the new rims. If you don’t your TPMS light will be on constantly and you won’t have the benefit of the warning system.

All in all, the mandated TPMS systems will save lives, so they’re worth the added hassle and expense.